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About

Lina Berzhaner is a UX Product Designer with over 8 years of experience delivering user-centric digital solutions for SaaS (Software as a Service) and B2C (Business to Consumer) platforms. The diverse range of sectors she has worked in includes AI (Artificial Intelligence), Photometry& Drone Imagery, BioIT, AgTech, Genomics & Radiomics, FinTech, Video Gaming, Consumer Electronics, FinTech and Trading.

 

This multidisciplinary experience has shaped her into a versatile UX Product Designer, capable of adapting her design approach to various contexts and user groups. Her ability to work comfortably with complex systems and translate technical requirements into user-friendly interfaces helps meet user and business needs within an agile framework.

Experience

Companies

Logitech 

Consumer Electronics & Video Gaming

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SophiaGenetics 

AI-driven genomics & Radiomics

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Singularity Partners

Finance

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Gamaya

Smart agriculture

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Pix4D

Photometry & Drone Imagery

 

UsabilityLab

User-centered analysis & methods

Highlights

Tools: Figma, Adobe XD, Sketch, Axure, Miro, Trello, Jira, Slack, Excel, Google Analytics, Hotjar, Notion, Framer, UserTesting, InVision, Balsamiq, Useberry

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Design Methods:: Design Thinking, User-Centered Design, Inclusive Design, Accessibility, Product Development Life Cycle

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Research Methods: Competitive Audit, Cultural Probes, Stakeholder Interviews, User Interviews

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Evaluation Techniques: Heuristic Evaluation, Usability Testing, Brainstorming, Task Analysis, Focus Groups, Card Sorting

Education

ECAL, Switzerland

BA, Media-Interaction Design

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National Aviation University

MS, Aerospace Engineering

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Massachusetts Institute of Technology 

Computer Interaction for User Experience

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EPFL

Social Media

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University of Arts London 

Design Management

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The AbleGamers 

Accessibility

Expertise

User Experience

  • User Experience (UX) Design

  • User Interface (UI) Design

  • Interaction Design

  • Information Architecture

  • User-Centered Design Methodologies

  • Design Thinking

  • Human-Centered Design

Research & Testing

  • User Research and Analysis

  • Usability Testing

  • Heuristic Evaluation

  • A/B Testing

  • Data-Driven Design Decisions

Tools & Skills

  • Design Systems Creation and Management

  • Prototyping (Low and High-Fidelity)

  • Wireframing

  • Accessibility and Inclusive Design

  • Responsive and Mobile-First Design

  • Industry-standard Design Tools (Figma, Sketch, Adobe XD)

  • Prototyping Tools (e.g., InVision, Axure, Principle)

  • Basic Understanding of HTML, CSS, and JavaScript

Industry Knowledge

  • Current UX/UI Trends and Best Practices

  • Emerging Technologies (e.g., AR/VR, Voice UI)

  • Competitive Analysis and Benchmarking

Professional Skills

  • Cross-Functional Team Leadership

  • Stakeholder Management and Engagement

  • Agile and Lean UX Methodologies

  • Project Management

  • ​Mentoring Junior Designers

Strategic Thinking

  • UX Strategy Development

  • Product Vision and Roadmapping

  • Business Requirements Analysis

  • Key Performance Indicator (KPI) Definition and Tracking

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